By Mark Greene
Dave Barthmuss owns Advotocracy, an independent consultant and senior counsel for clients and agencies, bringing years of branding and public relations experience, including crisis management, grassroots programming, digital content development and brand marketing. Before now, he was the Group Manager for General Motors’ West Coast Region Communications team that includes all 24 states west of the Mississippi. Dave is a frequent speaker on the topics of alternative fuels, communication best practices, and various business topics. His work has earned several awards from PRSA including the 2013 PR Professional of the Year Award, Sabre, PR Week, and the Publicity Club of Chicago, as well as GM Chairman’s Honors for achievements in advanced technology communications, and Star Awards from GM’s Public Policy Center for environmental education. He was recently awarded the Volunteer of the Year award from the LA Chamber of Commerce for his continued contributions to the Southern California Leadership Network.
SHOW SPONSORS
SUCCESS QUOTES
“Be willing to go out on a limb and rock the boat. The player who cautiously steps to the plate looking for an easy walk, never hits the game-winning home run.”
CAREER CHALLENGES
After first moving to California to head up GMs west coast communications Dave had to deal with explaining why GM ended production of their acclaimed EV1.
AH-HA MOMENTS
Discovering the intersections where a vehicle can improve a person’s life. Learning that a PR person has to be relatable. We are humanizers.
FIRST SPECIAL VEHICLE
A 1968 Dodge Charger
BEST AUTOMOTIVE ADVICE
Drive everything. Experience as many vehicles as possible.
AUTOMOTIVE RESOURCE
Social Media such as Twitter
FAVORITE BOOK
Car Guys Vs Bean Counters by Bob Lutz
PARTING WORDS OF ADVICE
Go out and rock the boat.
HOW TO FIND DAVE